Preventive Power: Using Nudges and Incentives to Improve Health

Featuring: Kevin Volpp, MD, Ph.D.

Mark V. Pauly President’s Distinguished Professor, Perelman School of Medicine and the Wharton School, University of Pennsylvania

Scientific Lead, American Heart Association Health Care by Food (HCXF)

This year’s keynote will focus on “Preventive Power: Using Nudges and Incentives to Improve Health.” Dr. Volpp will describe the underlying principles of behavioral economics, a relatively new field which has transformed our collective understanding of both how people make decisions and how to influence decisions. He will highlight some of the key approaches being used to improve health within the United States including a discussion of nudges, the use of incentives, and food is medicine as a potential paradigm shift. The presentation will describe a number of examples developed and tested in partnership with health systems, health plans, employers, and other organizations to improve population health with a particular emphasis on Food is Medicine, given Dr. Volpp’s scientific leadership of the American Heart Association’s Health Care by Food initiative.

5-min Lighting Round Talks by:

Michelle Axe, Manager, Food Is Medicine, Christiana Care

Kim Blanch, Director, Community & Mobile Outreach, Beebe Healthcare

Donna Paulhamus, Director, Nutrition Clinic, University of Delaware