A FREE webinar presented by: Mike Cordrey & Alex Parkowski,  Directors of AB&C’s Behavior Change Division

AB&C has worked on tobacco prevention and control campaigns in Delaware for over twenty years.  During this time, they have seen combustible cigarette smoking plumet particularly among Delaware’s youth.  In recent years, the Behavioral Risk Factor Surveillance System (BRFSS) data shows that the use of vape products has increased exponentially among youth nationally and in the NE Region.  AB&C developed a two-pronged approach to tackle the vape issue.  Participants will learn about the campaign targeting parents, caregivers, and teachers to educate them on the data, new products and created resources to help persuade youth to not vape.  Explore a social media based vape counter marketing campaign targeting Delaware’s youth that runs on Instagram and Tik Tok.  AB&C will present the data, strategy and creative used for these campaigns.

Please register to attend webinar. A link to webinar will be sent to you via email on Monday, January 22.

If you have any questions please reach out to Kim Silva at ksilva@udel.edu

This program is brought to you by University of Delaware Cooperative Extension, a service of the UD College of Agriculture and Natural Resources, a land-grant institution. This institution is an equal opportunity provider. If you have special needs that need to be accommodated, please contact the office two weeks prior to the event.