From Laboratory to Life Seminar Series

Determining Your Market

Session Content

  • What is an unmet need?
  • What are market barriers and drivers?
  • What sources can I use to find this information?


About the speakers


Christina Pellicane is the Director of Commercialization Programs for Horn Entrepreneurship at the University of Delaware, where she manages several initiatives, including a $4M Proof of Concept program. She is also an independent consultant for the U.S. Department of State’s Global Innovation through Science and Technology Initiative with VentureWell and The New York Academy of Sciences’ NYSERDA Proof of Concept Center Metrics and Evaluation Project. She is a nationally certified NSF I-Corps Instructor and Lean Launchpad educator at schools and incubators around the world. She previously served as the Executive Manager of the NYC Regional Innovation Node and CUNY’s manager of the PowerBridgeNY program. Earlier, she held positions as a Clinical Business Administrator and Study Monitor at a veterinary CRO and a Research Associate at a biotech startup. She holds a B.S. in Biology and Animal Science from the University of Georgia and a Master of Business and Science with a concentration in Biotechnology and Genomics from Rutgers University.
Prabhpreet Gill is a Licensing Associate for the Office of Economic Innovation & Partnerships at the University of Delaware, where he manages a large portfolio of technology transfer activities. Among other responsibilities, he manages UD’s Intellectual Property, identifies potential commercial partners, contacts potential licensees, and evaluates the patent landscape and commercial viability of new technologies. He began his career as a Manufacturing and QC Associate at a biotech startup company and has since worked in roles that bridge the gap between science and business, including work with pharma giant GlaxoSmithKline and multinational research organization Fraunhofer USA. He has a Master’s degree in Biotechnology and Business from the University of Delaware, and a Bachelor of Engineering in Biotechnology from MIT, Manipal.



Attendance is limited to 25 participants, and College of Engineering faculty are the primray audience. If space permits, this invitation will be extended to postdocs and senior grads.

Lunch will be served.  
RSVP to Alaina Norvell at

Interested in learning more about the Lab to Life Workshop Series?
Contact: Julius Korley, Ph.D, M.B.A. at
Director, Entrepreneurship and Strategic Partnerships

Friday, June 15, 2018 at 12:30pm to 2:30pm

Du Pont Hall, Room 102, Dean's Conference Room
Pierre S. du Pont Hall, University of Delaware, Newark, DE 19716, USA