Leticia Proctor 

Senior Vice President - Sales, Revenue Management and Digital Strategies, PM Hotel Group

As senior vice president - sales, revenue management and digital strategies, Leticia is responsible for the development and implementation all sales, revenue management, and digital strategy efforts at the national, regional, and property levels. She also focuses on maximizing total hotel revenue while building a sales culture that promotes staff development and retention, new hotel openings, hotel repositioning and re-branding.