About this Event
Alfred Lerner Hall, University of Delaware, Newark, DE 19716, USA
Utpal Dholakia, George R. Brown Professor of Marketing
Jones Graduate School of Business, Rice University
https://business.rice.edu/person/utpal-dholakia
Topic: How Knowledge Affects the Financial Condition of Consumers
Amna Kirmani, Professor of Marketing
Robert H. Smith School of Business, University of Maryland
https://www.rhsmith.umd.edu/directory/amna-kirmani
Topic: When Taking a Stand on Controversial Social Issues Hurts or Helps the Organization: Anticipatory Self-Threat and Dishonest Behavior
Xiao Liu, Assistant Professor of Marketing
Stern School of Business, NYU
http://www.stern.nyu.edu/faculty/bio/xiao-liu
Topic: Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
Sanjog Misra, Professor of Marketing
Booth School of Business, University of Chicago
https://www.chicagobooth.edu/faculty/directory/m/sanjog-misra
Topic: Heterogeneous Treatment Effects & Optimal Targeting Policy Evaluation
Open to all Lerner College faculty & staff
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